Shark Week Returns to Discovery Channel on July 5

Press Release

Discovery Channel

29. January 2015

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SHARK WEEK, television’s most anticipated week of shark filled television, kicks off this year on July 5 (through the 12^th), earlier than ever before.

In addition to SHARK WEEK in July, Discovery will also premiere all-new SHARK WEEK programming during a special weekend in August, turning 2015 into the ‘Summer of the Shark’. A summer long celebration of all things shark, this year’s SHARK WEEK will deliver more hours of all new, visually-stunning and informative shark-filled specials than ever before.

Discovery Channel’s SHARK WEEK 2015 will include:

• The most hours of programming in SHARK WEEK history;
• The first ever SHARK WEEK expedition to Cuba, plus global locations that include New Zealand, South Africa, Taiwan and the Arctic, as well as numerous U.S. destinations;
• Various sequels to SHARK WEEK favorite specials, including the iconic program Air Jaws, which has pushed and expanded the understanding of Great White sharks, and Great White Serial Killer featuring Jeff Kurr, Andy Casagrande and Brandon McMillan;
• Four years in the making, multiple hours of blue chip natural history programming that reveals never before seen moments on camera;
• Never before used shark technology to capture all new shark images and shark behaviors;
• Programming that features 10 year old shark conservation activist Sean Lesniak (a state bill filed on Lesniak’s behalf was signed into law in 2014 banning the possession and sale of shark fins in MA) who goes on an expedition with his idol, biologist Greg Skomal, and the Shark Cam team.

SharkWeek.com will be the hub for all SHARK WEEK action online this year, and will include daily news and updates, a Sharkopedia of facts, Web exclusive video, the ever-popular Shark Cams, photos and additional multiplatform features. Social media users will be able to join the conversation across Facebook, Twitter and Instagram, as well as on-air in bigger and more in-depth ways than ever before. 

SHARK WEEK 2015 will entertain and inform Discovery Channel viewers while continuing to draw attention to the plight of sharks and the rising threats they face around the world through multi-platform content and campaigns, produced in conjunction with SHARK WEEK conservation partners, to be announced later this year.

Source: Discovery Press Web.