Shark Week 2013 breaks all viewership records

Press Release

Discovery Channel

06. August 2013

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MEGALODON Scores Highest Rated and Most Watched SHARK Week telecast in SHARK WEEK History with 4.8 Million Viewers P2+ – SHARK AFTER DARK grabs 2.1 Million Viewers

Discovery’s SHARK WEEK 2013 broke all viewership records in the 26 year history of SHARK WEEK on Sunday August 4 with the premiere of  Megalodon: The Monster Shark Lives which earned a 2.60 P25-54 and 4.8 million total viewers P2+ delivery.  This stands as the highest rated and most watched SHARK WEEK episode to date.  Additionally, Megalodon was up 141% in the Persons 25-54 demo vs. the same time period in 2012. Shark After Dark, SHARK WEEK‘s first-ever late-night talk show earned a 1.18 P25-54 and 2.1 million viewers P2+ delivery. Hosted by Comedian Josh Wolf with special guests that included actor Dominic Monaghan, Shark After Dark was up 62% in the P25-54 demo vs. last year’s SHARK WEEK Sunday 11p airing.

SHARK WEEK continues to dominate social conversation year after year and was responsible for the #1 most social show (MEGALODON) across broadcast and cable on Sunday according to SocialGuide, besting the NFL Hall of Fame Game and Justin Bieber: Never Say Never. SHARK WEEK conversation on Twitter grew 66% year over year in primetime and late night and was responsible for nearly one million Tweets for the day. According to Facebook, SHARK WEEK generated 3.4 million total interactions Sunday, August 4th and #SharkWeek was the top hashtag on the platform. Meanwhile,. #Megalodon, Megalodon and #SharkAfterDark all trended worldwide on Twitter, in addition to #SharkWeek, Shark Week and #AirJaws trending in the United States. Online, fin-atics schooled to SharkWeek.com and drove 6.3 million page views over the past three weeks, with more than 1.5 million on Sunday alone (a 53% increase from 2012).

SHARK WEEK continues with new specials airing tonight Monday, August 5th with Return of Jaws at 9PM ET/PT and Voodoo Sharks at 10PM ET/PT.  Shark After Dark airs at 11PM ET/PT through Thursday, August 8.

Megalodon: The Monster Lives is produced for Discovery Channel by Pilgrim Studios where Craig Piligian serves as Executive Producer.  For Discovery Channel, Mike Sorensen serves as Executive Producer.

Shark After Dark is produced for Discovery Channel by Embassy Row and Green Mountain West. Executive Producer for Embassy Row is Michael Davies. Executive Producers for Green Mountain West are Craig Ferguson and Rebecca Tucker. For Discovery Channel, Craig Coffman is Executive Producer with Sydney Clover as Associate Producer.

Source: Discovery Press Web

Video uploaded by Discovery on 31.07.2013 :

 Evidence of Megalodon? Megalodon: The Monster Shark Lives

 

 

2 Comments

  1. Laurie

    I’m glad Shark Week is doing well, I just hope it translates into better understanding and consideration (ie, changing the hate) for these animals. In my opinion, Discovery channel has never done enough to call attention to the plight sharks face. Between last year (with SharkSavers’ Wendy Benchley being featured a little in “How Jaws Changed the World”) and this year’s service announcement by actor Paul Walker, things slowly seem to be changing. Why they can’t just air Rob Stewart’s “SharkWater” documentary movie one night is beyond me.

  2. Today, I went to the beach front with my children.
    I found a sea shell and gave it to my 4 year old daughter and
    said “You can hear the ocean if you put this to your ear.” She placed the
    shell to her ear and screamed. There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is entirely off topic but
    I had to tell someone!

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